Following the signing of an exclusivity agreement, Ballantyne Strong Inc (NYSE: BTN) shares increased 18.22% to $2.92 on Tuesday.
Which contract has BTN signed?
Ballantyne Strong (BTN) announced that its subsidiary STRONG/MDI Screen Systems, Inc. and Marcus Theatres have inked an exclusive three-year contract for the delivery of cinema screens. STRONG/MDI is a wholly-owned subsidiary of Ballantyne Strong and a market leader in manufacturing cutting-edge Cinema Screens.
3 Tiny Stocks Primed to Explode
The world's greatest investor — Warren Buffett — has a simple formula for making big money in the markets. He buys up valuable assets when they are very cheap. For stock market investors that means buying up cheap small cap stocks like these with huge upside potential.
We've set up an alert service to help smart investors take full advantage of the small cap stocks primed for big returns.
Click here for full details and to join for free
Sponsored
BTN kept up its long-standing relationship with Marcus Theatres, assisting them in giving their patrons a first-rate cinematic experience at their theaters around the country. As more cinemas in the U.S. and across the world want to update their services, BTN will continue to collaborate with top theaters to give them the finest in projection screen quality and technology. It will also be growing its partnership network.
This exclusive partnership with Marcus Theatres demonstrated its confidence in Strong/MDI products and commitment to providing its customers with the best in screen presentation technology in all of its theaters nationwide. Marcus Theatres is a well-known and respected cinema circuit with a strong customer base and presence throughout the U.S.
A new service was introduced by a BTN subsidiary:
Strong Technical Services (STS), a 100% owned BTN subsidiary, has announced the debut of its brand-new content management solution, which is intended to simplify booth operations for its theater partners.
The Theatre Management System (TMS) operations, including content intake and transfers of material like features, trailers, and adverts, are handled by a professional team of content specialists through the STS content management service. The group also keeps an eye on each customer’s exhibition progress and equipment performance.
Since STS is well renowned for its talents in the areas of installation, maintenance, and remote support, expanding our service model to help with the ongoing, daily booth operations of our theater partners was a logical next step.
How has BTN changed things?
Cinemas are complex businesses that frequently operate many screens at once in addition to selling tickets and managing snacks. With its cutting-edge content management system, BTN makes it easier to play features and access supplemental entertainment and commercials. Ballantyne Strong (BTN) assists operators in devoting fewer resources to booth logistics with these capabilities, allowing them to concentrate on improving the onsite experience for consumers.
