The sportswear maker Under Armour Inc. (UAA) has introduced apparel designed for suborbital flights by Virgin Galactic Holdings Inc. (SPCE). On the company’s next test flight, such suits will be worn.
Virgin Galactic unveiled last week a set of uniforms, produced in partnership with Under Armour, for the pilots of its spacecraft. Pilots Dave McKay and CJ Sturkow will wear this outfit, which consists of overalls and shoes, on their next test flight, Virgin Galactic said.
Under Armour had intended to create a line of apparel to be used by tourists as well as pilots of Virgin Galactic. The organization announced that it would be high-tech clothing that takes the peculiarities of physiology into account. In particular, Under Armour noted that the purpose of special clothing would be to improve mobility, quality of sleep, physical health and to improve the recovery of crew and passengers. These suits are not the space suits that are necessary to protect against depressurization for spacewalking or high-altitude suits. Under Armour suits are only equipped to be used within a suborbital aircraft during flight.
Nevertheless, for Under Armour, the creation of such costumes is an important technical and visual project. On the one side, the company would be willing, for particular purposes, to develop its expertise in the area of special materials and clothing. On the other hand, the regular presence in promotional brochures and in the news of Virgin Galactic pilots and passengers in Under Armour clothing will help to improve the identity and brand of the business.
The demand for suborbital and space travel clothing is very limited. As large-scale space exploration begins, however it will expand. A new path can then be learned by Under Armor, where it can assert leadership.
Under Armour Inc. (UAA) was down 0.23% to $17.42 on Thursday, while Virgin Galactic Holdings Inc. (SPCE) fell 1.39% to $25.50.